Trusted Goodness™

Our farmer families have created dairy goodness the natural way for generations.
We know that if we care for the land, the land will care for us. And that commitment is carried in everything we create for people all around the world.


Pasture-fed dairying has a long history in New Zealand. Our cows are free to roam and graze on lush green grass, all year round, helping them live long, healthy lives. We are committed to nurturing and protecting our land. And our quality standards are world class.

That all adds up to one thing, that could only come from here - dairy that carries our promise of Trusted Goodness™.

  • Trusted Goodness™

  • Grass fed

Trusted Goodness™ quality seal

Around the world, consumers want to know more about the company that produces their food. They are seeking out products they can trust to feed their families.

Look out for our Trusted Goodness™ quality seal on the pack. It’s our promise to New Zealand and the world that what we're providing is a world-class product.

Grass fed

We’re lucky here, with our climate of growth and natural abundance.  Our cows live long healthy lives and are free to roam and graze on nutrient-rich pasture.  They get the nutrient-rich grass they need to make great milk.

We’re lucky here in New Zealand, with a climate that lets us farm the natural way.  Our cows are free to roam and graze on the nutrient-rich pasture, helping them live long healthy lives.  

Grass is a cow’s natural food source.  And this is one of the few places in the world where cows can graze on grass year-round.

On Fonterra farms, around 96% of their diet is grass, which is well above the 92% minimum set out in the Fonterra Grass and Pasture Fed Standard. Our farmer families know that lush grass is the natural way to produce dairy goodness.

We care for the land - 2:23 mins

We take care of our cows because they take care of us

Our farmer families put the wellbeing of our cows first, because there’s no farm without them. We believe that cared for cows produce the kind of dairy goodness that we're proud to feed to our own families and to the world.